Total Focus by Brandon Webb and John David Mann

Amazon.com: Total Focus: Make Better Decisions Under Pressure eBook: Webb,  Brandon, Mann, John David: Kindle Store

Link (Amazon)

A former Navy SEAL sniper’s experiences in business, war, and training. Practical, real world examples. Loved how the writing acknowledged Webb’s own flaws and failures as well as his massive successes.

  • Front sight focus is that state of intense concentration in which all your resources and abilities are brought on a single intention… everything else blurs and disappears
  • Single core principle for success in business: choose one thing, focus on that one thing, and execute it to the absolute limit of your abilities.
  • Cold bore lesson – each day is a single bullet
  • Two common traits of top performers: complete and total confidence (“I will win no matter what”) combined with rigorous, consistent, meticulous mental rehearsal (“and this is exactly what it will look like and feel like”).
  • On self talk
    • You create complete and total confidence via self-talk
    • People give themselves excuses before they start and while they are performing so they can decide to quit
    • They quit because they decided to
    • We are all talking to ourselves all the time. Why not do it intentionally?
  • Failing sniper school because you wipe the sweat from your brow… A little sweat and discomfort is no reason to lose your focus
  • Stay on purpose
  • Figure out your number – the amount of money you’re aiming for. Would you pull a trigger without knowing where you’re shooting?
  • People sometimes you train like to hell to become a Navy SEAL. The truth is you you train like hell to become a SEAL, and then you start training. The more you sweat in training, the less you bleed in battle.
  • Develop the habit of knowing more than you think you need to know.
  • Illusory superiority – everyone thinks they’re above average
  • First year in business, Brandon lived like a monk – monk mode.
  • When you hear, “this is the way things are always done”… don’t believe it. It’s always suspect
  • “A good plan violently executed now is better than a perfect plan executed next week.” –General George Patton
  • Velocity is speed plus direction. Not just fast action, but directed fast action
  • In business, the enemy is not the other company. It’s your own mediocrity and complacency
  • Given the choice between doing something or sitting there, SEALs always favor taking action
  • If you want to change the world, make your bed. Captain William H. McRaven
  • Action This Day. Develop The habit of doing it now. Refuse to let yourself procrastinate.
  • Confidence + open-mindedness
  • Often you gain from failures and crisis.
  • When running large scale Facebook ads… have a backup.
  • Everything is a test run (Amit)
  • Excellence means excelling. Everything everyone else does, you strive to do it better, faster, sooner, more efficiently, more effectively, more reliably, more consistently, with greater results. You take on the job at hand and do it to the limit of human possibility… and then do it better than that.
  • Want world changing success? Be excellence.
  • “Improve constantly” is a mantra that needs to be at the core of you.
  • Under pressure, you don’t rise to the occasion, you sink to the level of your training.
  • The supreme art of war is subdue the enemy without fighting
  • You need to surround yourself with the right environment, whether that means building that environment around you or moving to where it already exists. If you want to perform at a certain level, you have to put yourself in that environment that exemplifies that level.
  • “Excellence matters in everything you do, not only in fitness, but in everything. The food you eat, the clothes you wear, the music you listen to. The shows and films you watch. The words and sentences you speak. The quality of your relationships. You should be a connoisseur of greatness.”
  • If you’re living a mediocre life and you get rich, all that extra money will buy is more mediocrity. Excellence isn’t a means to an end. It’s simply a way of life.
  • Simple business lesson from a restaurant owner worth taking seriously: Take care of the guests, take care of your people; growth and profits will follow.
  • “I will not quit.”
  • It’s not just about getting through hard times. It’s about welcoming them
  • A genuine commitment to excellence is impossible without a deep appreciation of pain and failure
  • When people say you can’t do that, what they’re saying is they couldn’t do it. Obstacles are there to show how bad you want it
  • “You have enemies? Good. That means you’ve stood up for something, sometime in your life.” –Winston Churchill
  • Take it one piece at a time. If you look at everything at once, you can get overwhelmed. But breaking it down into small pieces, it becomes manageable.
  • One team, one fight. No man or woman is an island.
  • Four core values at Hurricane:
    • People First
    • Honesty and Integrity
    • No Limits
    • Give Back
  • Take the interview seriously.
  • Interview questions to ask
    • What you do if the decision maker on your biggest account asked you to lie for him?
    • Do you believe in aliens?
    • What keeps you up at night?
  • A team with average ability but great chemistry will win out ver a team with extreme talent but lousy chemistry
  • You can’t fake authentic caring
  • Learn to listen to your gut instinct, but don’t necessarily trust your first impression. People can surprise you.
  • Genuine gifts > bonus money
  • Business is about helping people.
  • You have to earn your title every day… and every day is a new opportunity to.
  • Talk to your people.
  • Figure out what your mission is.
  • “Success requires no explanation; failure permits no alibis.”
  • If you don’t define where you’re going, you’ll drift like a stick in a river and go wherever the current takes you.
  • Never confuse your own preferences for the markets.
  • A good leader isn’t one who always has (or thinks he has) the answers. A good leader is the one always asking questions and being smart about looking for the answers.
  • “I don’t understand, please explain” is not a sign of weakness, it’s a demonstration of open-mindedness, intelligence, humility, and fearless leadership
  • None of us is as smart as all of us.
  • Having an entrepreneurial spirit simply means you make something happen.
  • Personal Vision Statement
    • I live an adventurous and meaningful life. I value time as my most precious asset and use it wisely. I plan my life and live my plan.
    • I speak candidly and respect people’s views and choices. I don’t fall prey to certainty. I lead by example.
    • I stay physically fit and eat healthy. I set challenging goals and achieve them. I never give up, and I know the difference between failing and quitting.
    • I see fear and adversity as necessary opportunities to grow and learn. I am always striving to learn and improve myself as a father, friend, son, companion, and business leader to my team.
    • I am leaving the world a better place.
  • You’ll fail, probably more than once. That, too, is not only inevitable. but a positive force, guiding and propelling you forward. Failure seems to be a necessary ingredient in the humility and wisdom it takes to succeed greatly.
  • Man In The Arena
  • Further Reading
    • The Art of Thinking Clearly by Rolf Dobelli
    • The Tree of Knowledge: The Biological Roots of Human Understanding by Humberto Maturana and Francisco Varela

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