My Process For Building Content

Content is the new currency.

I am building a publishing and media company under my name.


Many reasons. Here are a few (in no order):

  1. Identity. Each piece of content I post serves as a reminder to myself of who I am and who I want to be.
  2. Career Capital. Each piece of content increases my career capital. It is compounding (the is an idea from Cal Newport’s So Good They Can’t Ignore You).
  3. Serendipity. Each piece of content serves as a building block for serendipity to occur.
  4. Legacy. Each piece of content is wisdom for the next generation. It will outline my worldview so others can check it out.

Over the past 6 months, I’ve launched tweets (daily), this blog (2 posts/week), a newsletter (1 email/week), and a podcast (3/week).

Looking back at it, this a lot of content.

If I were to have attempted this all at once, it would have been nearly impossible. But instead, I’ve built slowly.

The specific process I’ve followed is similar to how a bodybuilder adds more weight to the bar.

Here’s how it’s worked: Once I have mastered shipping in one area, I move on to the next. For example, once I felt comfortable producing two blog posts per week, I added a newsletter. Once I felt comfortable sending a two blog posts per week and a newsletter, I added a podcast.

I am trying to push myself. But it’s not stressful for me to produce this much content, it’s actually enjoyable. I can’t think of anything else I would rather be doing.

Does the podcast take away from the blog posts? It’s possible. But could the podcast eventually add to the newsletter as well? Well, it already has. Additionally, the podcast serves as a way to connect with people who are also building.

Set An Internal Goal

For the blog posts, the newsletter, and the podcast… I’ve committed to an internal goal.

What does that mean? It means that I am judging progress on an internal action.

  • For the blog, I committed to 104 posts (every Monday and Thursday for one year).
  • For the newsletter, I committed to sending out 100 issues (every Tuesday for two years).
  • For the podcast, I committed to publishing 100 episodes (every Monday, Wednesday, and Friday for eight months).

Then, I have given myself an “out.” I can stop after these markers if I want. Or I can readjust and set new markers.

What do most people do? They set external goals. Amount of downloads, website visits, newsletter subscribers.

I can’t directly control these things. But I can control showing up.

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