I’ve been a fan of Gary Vaynerchuk for 11 years.
I was watching him review wines 8 years before I could legally drink. Not because I loved wine. But because I loved how much Gary cared about the customer. How entertaining he was. How much he valued doing the right thing.
And on December 4, 2020 – just 72 days after launching my podcast – Gary Vaynerchuk agreed to come on my podcast.
But the truth is… I didn’t do much of anything at all.
The people who made this happen are guys like Logan, Aaron, another Aaron, Wiz of Ecom, and everyone else who engaged Gary enough to get him interested. Random people on the internet that I’ve never met, but who support what I’m about. I’m grateful for that.
So here’s a breakdown of the sequence of events that happened before Gary said, “fuck it, I’m in.”
Let’s look at the full timeline:
This was the first tweet in the whole thread. I had no expectations. I was just throwing out people whose work I respect and admire. When I wrote this tweet out the first time, I actually had Gary at 4 on the list, but I figured he was the most likely to see the tweet of the five (he’s the most active on Twitter) …so I made him 1.
This tweet from Aaron triggered a thought. “Oh, I’ve been a fan of Gary from the Wine Library TV days. Let me share this article I wrote about him back in 2009.”
I was initially going to share it as a reply, but I figured some people who follow me might also it.
I went to archive.org. Found the old blog post I wrote about Gary in 2009 and tweeted it.
Gary liked that tweet, which I assume led him to follow me.
When I saw that news, I quickly screenshotted and tweeted it. That tweet took off (at the time of this writing it has over 250,000 impressions).
And from there, it was out of my hands.
People smashed the replies. I couldn’t keep up. Many people asked when the podcast with us was going to happen.
As I was following the thread, what got my interest was some people criticizing Gary. That’s what got Gary’s attention.
He started to engage with people who didn’t see eye-to-eye with him.
And then Logan seized the opportunity.
Check out the full thread:
Overall, an incredibly cool day that I’ll never forget.
A sincere thank you is owed to all involved.
Looking forward to recording and releasing this bad boy!