The way I think about creating content is simple:
What did I need to know three years ago? Create that.
Whether it’s through tweets, podcasts, or newsletters… The goal is always the same: create something that would have helped me back then.
What’s great about this strategy is that it will never get old.
In 10 years, I’ll need different advice. I’ll be a completely different person.
And I’ll still be creating to help myself 1,000 days ago.